We tried to break these eight obstacles down with clarity and simplicity, explaining why they should matter to your operation and what you can do to address them.
Instead of overwhelming you with the latest, fanciest industry jargon —augmented reality, artificial intelligence, internet of things (IoT), best-of-breed—we focused on concrete challenges that firms are all but guaranteed to face in the coming years.
All of these issues may not resonate with you and your business, but chances are several of them will. We hope you treat this as a kind of rough roadmap of what lies ahead. And remember: each of these challenges can be flipped into an opportunity to make your field operation sharper, faster, and better prepared for everything the next decade brings.